Cric Business Plan (under dev’t)


Mission Statement (200 characters or less)

Business Model Canvas



Lessons Learned

2 Minute Video

Investor Pitch Deck

 1- Value Propositions

What customer problems are you helping to solve ?

What customer needs are you satisfying?

What are key features of your product/service that match customer problems/needs?

2- Customer Segments

Who are your most important customers?

What are their archetypes?

What job do they want you to get done for them?

3- Channels

Through which channels (sales, distribution, support) do your customers want to be reached?

4- Customer Relationships

How will you get, keep, and grow customers?

5- Revenue Streams

How will you make money?

What is revenue model?

What are pricing tactics

6- Key Partners

Who are your Key Partners?

Who are your key suppliers?

What are you getting from them…and giving to them?

7- Key Activities

What Key Activities do you require?

8- Key Resources

What Key Resources do you require?

9- Cost Structure

What are most important costs inherent in your business model?

What is mix of fixed and variable costs?


Key People


Sustainable Competitive Advantage



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